Narrative and Storytelling

How do you activate a strategy? Make it a story.

Humans connect with stories. Compelling narratives explain change, motivate people and create a movement.

But there is a serious side to storytelling. It takes discipline, proven structures and a little panache. We work with people to build these skills, craft their narratives and tell them in a way that moves others to action.

  • We can help with

    • Organisational and strategic narratives

    • Leadership and team stories

    • Communicating change

    • Your personal leadership story

    • Bringing strategy and purpose to life

    • Clear, consistent messaging

    • Storytelling skills

  • Typical outcomes

    • A clear and compelling organisational story

    • Strategy people understand, remember and repeat

    • Alignment around purpose and direction

    • Employees and stakeholders who engage and act

    • Leaders who communicate change with conviction

    • One consistent story across organisations and channels

Explore our other services

Let’s talk

Tom Rivett-Carnac, Client Director,
tomrc@aglcomms.com 

Suzie Cullen, Associate Client Director,
suziec@aglcomms.com

Get in touch

Mobile Number

© 2026 AGL Communication Limited

Let’s talk

Tom Rivett-Carnac, Client Director,
tomrc@aglcomms.com 

Suzie Cullen, Associate Client Director,
suziec@aglcomms.com

Get in touch

Mobile Number

© 2026 AGL Communication Limited

Let’s talk

Tom Rivett-Carnac, Client Director,
tomrc@aglcomms.com 

Suzie Cullen, Associate Client Director,
suziec@aglcomms.com

Get in touch

Mobile Number

© 2026 AGL Communication Limited